Through regular immersive outdoor experiences grounded in behaviour change science and best practice, a story of connection was co-created, bringing families closer to nature and to each other. Discovering the narratives flowing through the natural world, local families engaged in sustainable livelihood practices, fostering deepened relationships and a sense of interdependence. Social diffusion encouraged families to spread their lessons, to cultivate a culture of care through a normative, transformational journey.

The project worked with two village communities to nurture nature-based advocacy and pro-environmental behaviours within family groups in North Sulawesi, Indonesia. Through a programme of immersive and experiential activities, participants connected with the natural world as well as developed skills and a culture of care through conservation activity.